Most small business owners know they should be doing SEO, but many skip the first step that actually makes everything work. A proper website analysis. It is the fastest way to see what is hurting your rankings and where your best wins are hiding. When you understand what Google sees, you can fix the right things instead of guessing.

This guide keeps it simple, friendly and clear. Just the practical steps that help you improve your visibility and get more local customers finding you online.

Why website analysis matters

If your site is slow, missing key content or hard for Google to read, your rankings will always struggle. A website analysis helps you understand how fast your site loads, if your pages target the right keywords, whether Google can crawl your content and what is stopping you from ranking higher.

If you plan to rebuild or refresh your site, a good analysis can also guide your decisions. You can see this in action with our website redesign services.

What a good website analysis includes

A good review covers both quick wins and deeper issues. Start with these areas.

Loading speed

Google prefers faster sites. Slow pages create drop offs. PageSpeed Insights can show you how your site performs.

Content relevance

Your pages need to answer real search questions. Thin content and missing keywords are common problems.

On page structure

Google relies on clean headings, meta descriptions, alt text on images and internal linking. These help Google understand what your page is about.

Technical health

This covers broken links, unoptimised images, indexing issues, missing pages and mobile layout problems.

If your website is older or hard to maintain, you may be ready for a full refresh. You can explore the redesign process at redesign my website.

Tools you can use without spending money

Google PageSpeed Insights
Google Search Console
Google Analytics
Ubersuggest free scan
Chrome Lighthouse

Each one shows you a different part of your website's health.

How this helps your local SEO

A clean, well structured site sends strong signals to Google. When you fix technical problems and build better content, your Google Business Profile also performs stronger. Good analysis supports better Maps visibility, higher keyword rankings and more website clicks.

If you want to improve your local visibility, you can see examples of our redesign approach at website redesign.

What to fix first

If your time is limited, start with the top impact items.

fix slow loading pages
improve page titles and meta descriptions
add missing keywords naturally
compress images
create clearer headings
add internal links
fix broken links

If your site is very outdated or slow, a new build can save time in the long run. You can explore options at cost to redesign website.

When to consider a full redesign

The right time to rebuild is when your site structure holds you back, your content is outdated, you cannot update your pages easily or your mobile speed is very slow.

If this sounds like you, explore your options at website redesign.

Final thoughts

A solid website analysis gives you clarity about what to fix and what to improve. It helps you build a healthier website that ranks better, loads faster and supports stronger local visibility.

If you want help reviewing your current site or planning your next update, get in touch here.

Or if you want a direct quote, visit: Get a Quote.

Website Analysis In SEO, A Simple Guide For Local Business Owners